SLE visit to Ford and Etal Estate; a focus on tourism

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On Tuesday, 4th June, a group of South East landowners and guests from Scottish Land & Estates visited Ford and Etal Estate to learn about the estate’s innovative marketing strategy and business model, which has made it a popular tourist destination.

Hosted and led by Lord Joicey, this informal event was an opportunity to learn from both landlord and business tenants on the estate about the importance of working together. By creating a cooperative marketing scheme, which business tenants buy into, it has enabled the businesses to flourish, capitalizing on a coordinated approach and using an interactive map leaflet that guides tourists and visitors around the estate. 

During the visit, guests were able to look around Slainsfield Brewery, Hay Farm Heavy Horse Centre, Heatherslaw Light Railway, Heatherslaw Corn Mill, Made at Heatherslaw and Heatherslaw Visit Centre and speak with the business owners.

Ford and Etal Estate through their unique brand, have successfully supported 26 business tenants, building an exemplary relationship between landlord and business that is thriving. As highlighted by Lord Joicey, ‘An estate is only healthy if it’s tenants are healthy.’

Our next South East event will be a Walk and Talk visit to Whitriggs Farm near Denholm on the 18th July, which will be focused on farm diversification and succession.