Aim to Sustain – a new initiative

Press Release

We are delighted to announce that Scottish Land & Estates is one of nine rural organisations to join a new formal partnership to promote the multitude of conservation and community benefits that make the countryside a better place for all to enjoy.

 ‘Aim To Sustain’ has been formed to highlight the crucial role that sustainable game shooting plays in delivering biodiversity net gain through preserving and protecting cherished rural landscapes and a tremendous array of wildlife.

The partnership will also focus on showcasing the contribution that game management makes to sustaining rural communities, providing high quality food and making the countryside a place that visitors treasure year in, year out.  

Sarah-Jane Laing, CEO, SLE, said: “We are pleased to join this partnership with friends from across the sector. Our country sports businesses are of vital importance to communities and jobs in some of the most remote areas of Scotland. We will continue to work together to provide constructive and robust representation.”

The organisations involved in Aim to Sustain are:

Countryside Alliance (CA), British Game Alliance (BGA), British Association for Shooting and Conservation (BASC), Country Land & Business Association (CLA), Game Farmers’ Association (GFA), Moorland Association (MA), National Gamekeepers’ Organisation (NGO) and Scottish Land & Estates (SLE). The Game & Wildlife Conservation Trust (GWCT) are acting as advisors.

The mission of Aim to Sustain is:

We work to promote and protect game shooting and associated wildlife habitats in the UK. We support sustainable and responsible shooting, environmental balance, animal welfare, local communities and the rural way of life.

Together, we will work to communicate to the public and decision-makers how sustainability is at the core of progressive game management. The partnership will also promote the highest standards of self-regulation and produce credible, robust and focused research.


Have your say

As part of the launch of Aim to Sustain, you can have your say by taking part in the consultation which will run for 10 weeks from 23 July. Taking around five minutes to complete, your opinions will help steer the direction of the partnership and ultimately influence the future of sustainable shooting. Scottish Land & Estates will be participating in the consultation and we are looking at ways in which the core message of Aim to Sustain can be most effectively implemented in Scotland.”

Click here to take part in the consultation


Find out more

Head to the Aim to Sustain website to find out more about the partnership and what each organisation has to say about their involvement.

You can also find answers to questions about the partnership.

For all the latest from Aim to Sustain on social media, follow on Facebook, Instagram and Twitter using @AimtoSustainUK.

Find out more about our moorland management work.