Walk & Talk: Visitor Management and Experience at Floors Castle

Time 09:30 - 12:30
Cost 15.00
Cost (Members) 0.00
Capacity 16 places available
Booking Cut-off Monday 5 Sep, 12:00:pm
Organiser Clare Sturla
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Scottish Land & Estates, in partnership with Floors Castle, invite SLE Members to attend a knowledge transfer and information event aimed at members involved in tourism and visitor management/experience.

The event will look at:

  • How Floors Castle has changed the focus of the visitor enterprise, activities and calendar of events to meet interest and demand
  • Visitor management and how this is balanced with the commercial needs of the business as well as the privacy of the family
  • How Floors Castle has adapted to Covid and how this has changed the active management of visitors and visitor education going forward
  • The learnings from the last two years of how social media can support operations and drive footfall, exploring the successes and challenges.


We will hear from the Floors Castle Management and Events team on how the visitor enterprise has evolved.

Floors has adapted to become a popular tourist destination, utilising the castle and grounds to host a broad range of events, diversifying their visitor experience by providing a busy calendar suitable for a wide spectrum of visitors. 

Floors recently hosted three very successful outdoor concerts with internationally renowned artists. This increased the prominence of Kelso and the Scottish Borders on the map and received positive feedback from local businesses due to the significant increase in footfall and visitor spending.

The venue:

Floors Castle is home to the Duke and Duchess of Roxburghe and their family. The castle is over 300 years old and visitors can see the evolution of Floors through the changes made by successive generations to the castle and gardens.

Floors has much to offer, from the castle to the Victorian Walled Gardens with glasshouses, herbaceous borders and a formal Millennium Garden. There are also waymarked woodland and riverside walks to explore and a cycle path.

Alongside the castle and grounds, there is also The Terrace and Courtyard Cafés and the Apple Shed, providing food produced in the castle kitchens, as well as homeware and gifts.


Additional information:

After the Walk and Talk you are invited to stay for a free tour of the castle, which will be led by Dr Matt Thompson, Operations Manager at Floors. A number of us will be staying for lunch after the event at either the Terrace or Courtyard cafés, we hope you will stay and join us. Please note lunch is pay as you go.

This event is free of charge to SLE Members, but booking is essential through the SLE website as places are limited. Book your place by clicking HERE.

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