Perthshire charity is the new maker of what3words signs

Rosie Baxendine ,
14 Jan 2021

The Workshop Aberfeldy In this blog, Rosie Baxendine, who works in Business Development for The Workshop Aberfeldy, gives a brief overview of the Perthshire charity which helps those with additional support needs gain skills and confidence in a positive workplace environment. The blog also explores the charity’s role as the new maker of what3words signs.

The Workshop Aberfeldy was set up by Gina Wallace and Paul Parmenter in June 2014, becoming an independent charity in 2016. 

Their aim was to create a bridge between education and employment for young people in Highland Perthshire, where the rural location can limit employment and training opportunities. They wanted to create a genuine business where young people could gain direct practical skills as well as transferable employability skills such as teamwork and timekeeping, empowering them to successfully find employment or further training.

Over time, it was realised that many of the trainees face additional barriers to employment, from mental health challenges to physical disabilities. So targeted support was created, offering meaningful learning and interaction opportunities to suit the individual. 

The Workshop Aberfeldy The Workshop Aberfeldy are open to everyone to learn skills and create personal development opportunities. They have developed volunteering programmes that utilise skills in the local community and tackle rural social isolation. Perhaps most importantly they make sure there is always time for a cup of tea and a chat!

The Workshop Aberfeldy manufacture oak, metallic and acrylic signs and can also personalise gifts with a unique way to commemorate a special place or location and is part grant funded but is progressing towards self-sustainability. The recent collaboration with what3words saw over 100 signs ordered within the first week.

What is ‘what3words’? what3words is a really simple way to talk about location. Every 3-metre square in the world has been given a unique 3 word address, meaning you can refer to any precise location – from the exact spot you got married to the front door of your first home – with just three words. 

what3words signage can help people identify a location. For example, if used in holiday accommodation then visitors can use the clearly visible location in the event of an emergency, or if used at places of interest in a town or rural area then you easily direct others to where you are. 

The free what3words app, available for iOS and Android, and the online map enable people to find, share and navigate to what3words addresses in more than 45 languages to date. Millions of what3words addresses are in use around the world, with thousands of businesses using them to save money, be more efficient and provide a better customer experience. what3words is integrated into apps, platforms and websites, with just a few lines of code. Products are available for free or for a nominal fee for qualifying NGOs. Its partners include Mercedes-Benz, Triumph Motorcycles, Premier Inn, the AA and many emergency services across the world.

The Workshop Aberfeldy We’re incredibly proud of our team, the people we work with and our community. Together, we are transforming people’s lives. To win a contract such as this has been a huge boost for us in such difficult times. The majority of our income traditionally came from events and hospitality, so to expand into a new market when we were struggling was such a relief for us.


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Please note: The photos of people included within this blog were taken pre-Covid.