‘Be Your Best Self’

Anna Davies, Scene & Herd PR and Marketing ,
30 May 2022

bybsIn this blog, Anna Davies of Scene & Herd PR and Marketing looks at the ‘Be Your Best Self’ programme, an initiative designed to support women living or working in agriculture or rural business across Scotland.

The Scottish Government-funded ‘Be Your Best Self’ programme, whose delivery agents include experts in personal development facilitation, mental fitness coaching and rural business, has got off to a flying start over recent months and is open to additional applications.

Cohort three is currently ongoing, with another seven cohorts planned for the rest of 2022 and 2023, and feedback from participants has been extremely positive so far.

Be Your Best Self supports women living or working in agriculture or rural business across Scotland to build their confidence, enhance their skills, and develop their networks, helping to make Scottish agriculture a more resilient and economically sustainable industry.

The programme, run online, offers a creative and impactful experience for participants across a series of eight workshops and a 1:1 session.

The programme is an integral part of the Scottish Government’s vision to make Scottish agriculture a fairer, more inclusive industry, where farm succession is not determined by gender, training is accessible to everyone, and more women take on influential roles in rural organisations and businesses.

The delivery team consists of Morna Ronnie and Helen Hubbard of The People Portfolio, Louise Scott and Kirsty Ritchie of Mind & Mission Limited, Nikki Tierney of Leeway and Anna Davies of Scene & Herd PR and Marketing.

Lorna M, who completed the programme in late 2021, said:

“I thoroughly enjoyed the course and would highly recommend it to others.   

“I was genuinely sad when it finished as I loved the opportunity to focus on self-improvement and especially loved the networking with the facilitators and the other ladies on the course."

Anna Davies, who own Scene & Herd PR and Marketing, is a member of Scottish Land & Estates and has worked closely with the organisation on their Helping It Happen Awards, says:

“I love to see hard work rewarded and yet all too often women working in rural businesses can become overlooked.  I’ve seen first-hand on this programme how women can build their confidence, drive towards their goals, make new friends and find a clear path towards a future determined by their own desires and ambitions.  It has been so rewarding to be part of the programme.

“Only this morning I went sea swimming with a friend who is taking part in the course and she said that already she feels that participation has taken a weight off her shoulders and allowed her to be open and honest about what she wants for the future and how to overcome any obstacles in her way.

“Whatever field of rural business you are in, whether as a farmer’s wife, working in admin, working on farm, involved in allied trades and rural organisations or anything in between, I would highly recommend this course as a way to help ensure that you are mistress of your own destiny.”

Applications are now open for all future cohorts and more details and the application form can be found at www.beyourbestself.site


Find out more about the delivery partners at: