Calum Henderson ,
30 Apr 2021

In this blog our Digital Communications Officer Calum Henderson provides an overview of our recent Instagram campaign which aimed to highlight one of the benefits of good land management throughout Scotland.

Many people are not aware of the important role that land managers play when it comes to ensuring that Scotland’s wildlife is able to thrive. To raise awareness around the benefits they bring, throughout April we asked land managers and those who visited or who live within rural Scotland to share photos and videos of wildlife they encountered. By tagging our Instagram account, and using #30DaysOfWildlife, willing participants were able to bring their photos to our attention, and we shared these to our followers.


frogtoad stag 



We were really pleased with the response to this campaign, which saw our account tagged with images from all over the country. In addition to photographs containing various species of birds and deer, we also received photos of amphibians and even red squirrels!

Our hashtag was used over 65 times by estates, organisations, countryside tourists and even amateur photographers! Our posts received over 630 engagements throughout the month.





The campaign may now be over, but that’s no reason not to share your photos of Scotland’s rural wildlife! Whether found on members’ estates, or just out and about, we enjoy seeing your photos and always encourage members to engage with us. With lockdown restrictions continuing to ease, we look forward to more opportunities to see the different inhabitants of rural Scotland thriving.




If you’re on Instagram, you can follow us @Scottishlandandestates. Alternatively, you can also join us on Facebook, Twitter and LinkedIn.

A huge thank you to everyone who contributed photos throughout the campaign. The images in this blog are attributed to the following people, in order of appearance:

Sarah Tyson, by email

Freck Fraser, via Instagram at @freck66

Alistair Maxwell, via email

Rottal Estate, via Instagram at @rottalestate

Liza Moran, via email

Gift of Grouse, via Instagram at @giftofgrouse

Wildlife Estates Scotland via Instagram at @wildlifeestates_scotland

Heather Croft, via email