Laura Butcher is a chartered PR practitioner. Laura has over 15 years’ experience of working in communications in not-for-profit organisations. Over the past few years Laura was a charity trustee and board member of national environmental charity Keep Scotland Beautiful as well as the Lawscot Foundation which is a social mobility charity working with disadvantaged students.
Following a BA (Hons) degree in English Language and Public Relations, Laura started her career working in Sydney during the Olympic Games in 2000 before returning to the UK to work in the busy press office of Blackpool Pleasure Beach amusement park. Following this stint in the tourism sector, Laura moved into the not-for-profit sector, with communications roles at environmental charity Keep Britain Tidy, where she worked on campaigns encouraging the public to change their behaviour. A move to Edinburgh saw Laura take up a communications manager role at professional body and regulator the Royal Institution of Chartered Surveyors (RICS) before moving to the Law Society of Scotland, the professional body and regulator of Scottish solicitors, as Head of Communications.
Laura is a member of the Chartered Institute of Public Relations (CIPR) and a trained CIPR mentor, which sees her mentoring young communications professionals.
Outside of work, Laura enjoys cheering her children on at various shows and competitions, going to the theatre and visiting historic properties. She also runs (to keep fit not because she enjoys it). Her ambition is to visit every Scottish island. She still has some way to go.
If you were a Scottish animal, which would you be and why?
A unicorn because who wouldn’t want a tail and be able to fly?!
What do very few people know about you?
I once auditioned for a part in Coronation Street
Which three words best describe your outlook on life?
Optimistic, grateful and happy
Tartan or tweed? Why?
Tartan because it reminds me of a red tartan dress I loved to wear when I was three