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Communicating with your audience – biodiversity and the agricultural sector

 

At the end of last week, Scottish Land & Estates attended a Sharing Good Practice Event, facilitated by Scottish Natural Heritage (SNH). The day was aimed at everybody involved in communicating biodiversity who work with farmers and landowners.

 

Land managers are identified as a key stakeholder to help deliver the Scottish Biodiversity Strategy. The event focused on the principles of good communication and looked out ways in which we could improve communications with this key audience, showcasing examples from those in the agricultural sector as well as other land managers who have embraced nature as a part of running successful businesses.

 

The day involved a series of presentations from NFUS, SNH, Soil Association, GWCT, Nourish Scotland, LEAF, Butterfly Scotland and RSPB and was followed by group discussions to enable the sharing of knowledge, experiences and good practice.

 

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