Heritage Treasure, Dumfries House played host on Tuesday of this week to the inaugural meeting of a Scottish Land & Estates led tourism action group. The Group, chaired by Simon Craufurd of Craufurdland Ltd near Fenwick in Ayrshire, will set up a number of pilot projects aimed at putting the “rural area south of Glasgow” on the tourist map.
Simon commented:- “The Group aims to be proactive, with a strong focus on “action”. We had a good and productive first meeting with representatives from a range of rural tourism attractions contributing, including those operated by private individuals, the National Trust for Scotland and Historic Scotland. The range of attractions in a rural setting and offering a link to our built, natural, farmed, industrial or cultural heritage of the West/South West area of Scotland is already impressive. The challenge is to ensure these attractions have mechanisms which allow them to work together to keep visitors in the region and also to enable them to reach new and diverse audiences.”
The Action Group is part of a wider Scottish Land & Estates led initiative to raise the profile of, and ultimately income from, Rural Heritage Tourism in Scotland. This initiative is supported by Scottish Enterprise and follows up on a report they published towards the end of the last year entitled “Valuing Rural Heritage”.