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Green Deal Advertising Ruling

The Advertising Authority has ruled that Green Deal advertising was misleading by stating it resulted in guaranteed savings. The Authority also ruled that a television advert and newspaper advert failed to make it clear that assessment fees were applicable. The DECC was also deemed to have not provided sufficient evidence that property values had risen in some areas under the scheme, as they had claimed.

http://www.businessgreen.com/bg/analysis/2361950/advertising-watchdog-tears-up-governments-misleading-green-deal-ads

http://www.asa.org.uk/Rulings/Adjudications/2014/5/The-Green-Deal-Finance-Company-Ltd/SHP_ADJ_247637.aspx#.U_8FDhF0xdg

 

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