A 23 point action plan aimed at revitalising Scotland’s beef sector has been unveiled this week in the Beef 2020 final report. The report was produced by a short life industry group, chaired by Quality Meat Scotland (QMS) chairman Jim McLaren. It sets out a series of actions for the Scottish Government and the beef industry to take to facilitate sustainable and long term growth in beef production levels within Scotland.
The report states that the group's vision of the Scottish beef supply chain is: "A confident market driven grass based cattle industry using leading edge technologies capable of delivering profitably to the home and world market high provenance, quality beef from sustainable production systems." It also states that this vision will only be achievable if each link in the supply chain is profitable; and that comes from both production efficiencies and market development. Gains will also be delivered for the wider community not only from a secure high quality beef supply but also through environmental benefits gained through efficient resource use and waste reductions that will reduce the carbon footprint of each kilogram of beef produced in Scotland.
To access the report see: http://www.scotland.gov.uk/Publications/2014/08/2085/0