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New beef industry group to explore growth opportunities

A new beef industry group is being set up to look at the options for increasing sustainable long term growth in Scotch Beef production.

Rural Affairs Secretary Richard Lochhead announced the creation of the group when speaking at the annual AgriScot conference at Ingliston this week. The group will be headed up Quality Meat Scotland (QMS) Chairman Jim McLaren and will look at bolstering beef production.

Mr Lochhead said:

“Scotch Beef is a premium product that is globally renowned for its quality and provenance. It has never been in greater demand and with new markets opening up around the world, there is a tremendous opportunity for even more growth and success. To fully capitalise on these new streams, it is vital that we look to produce more top class Scotch Beef to export to the world. We already know it is an iconic Scottish product but we need to expand the brand. To do this, we need to take an in-depth look at the issues surrounding livestock production and help our producers and processors recognise and seize the opportunities that are now open to them. However, there is a limit to what the Scottish Government alone can achieve in addressing the challenges facing the sector – there is also a role for industry and retailers. That is why I have asked QMS Chairman Jim McLaren to set up a short life industry group to look at options for bolstering beef production and come up with conclusions in time for next year’s Royal Highland Show.

Jim McLaren said:

“This beef industry group will bring together representatives of our industry’s key stakeholders and customers, as well Scottish Government officials and specialists, to address the biggest challenges faced by the beef production chain in Scotland. The group will collectively consider the factors which are holding back the growth of the Scottish beef industry and the raft of opportunities which exist to drive the industry forward. The aim will be to produce a number of recommendations which, when driven forward, could make a substantial contribution to ensuring our industry is well-placed to meet the growing global demand and opportunities for Scotch Beef with its much sought after PGI status and world-leading quality assurance.”

Listen to Richard Lochhead talking about the announcement: https://audioboo.fm/boos/1743790-richard-lochhead-talks-about-setting-up-a-beef-industry-group

 

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