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Scottish Country Sports Tourism Group celebrates 10th anniversary

The Scottish Country Sports Tourism Group, of which Scottish Land & Estates is a founder member, celebrated its tenth birthday this week.

Set up in 2003, the SCSTG focuses on developing the country sports tourism sector in Scotland, today worth around £240m per year. The SCSTG works in partnership with numerous organisations, including Scottish Land & Estates the Association of Deer Management Groups; the Association of Salmon Fishery Boards; BASC and Visit Scotland.

Achievements over the past decade include a state-of-the-art website promoting its 140 providers, the development of customer care in the industry, research into the country sports sector, running sporting days and taster evenings, engaging with journalists from all over the world, and attending numerous fairs both in the UK and overseas.

Chair of the SCSTG, Sarah Troughton, commented: “Over the past ten years the SCSTG has worked hard to develop into a well known organisation representing all Scottish country sports. It has been a great joy working with the various organisations, both public and private, and has been a very beneficial exercise to bring together the industry knowledge with business expertise, enterprise and marketing experience.”

SCSTG Project Coordinator, Victoria Brooks, added: “Thanks to the SCSTG, country sports are now recognised as a main tourism activity in Scotland. As an industry we are a long way from where we were 10 years ago and this is something to be celebrated particularly in the Year of Natural Scotland.”

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