The first demonstration day of the 2013 programme drew a rush of delegates from across Scotland. Once again the venue at Touch provided a beautiful setting for the event which was skilfully chaired by Paul Wakefield, Scottish Land & Estates Director of Communications.
The demonstration day was generously sponsored by Thorntons Solicitors, one of the few solicitors in Scotland with a specialist Intellectual Property (IP) department. They gave two presentations, one on the “Legal Dos and Don’ts” and the other on “Employees, Friend or Foe”. These gave delegates much to think about and perhaps raised important questions that they hadn’t considered. Questions to both speakers showed a keen interest and quest for knowledge by delegates.
“I hadn’t thought about writing social media policy for our staff. After today it will be a priority!”
Our main speaker, Rene Looper of Tuminds Social Media gave two presentations, the first on social media, and what it can do for your business, and in the second Rene used one of the case studies to highlight points, such as the use of pictures and text that are easily addressed to improve the Facebook page, and he enlarged on how using various forms of social media as a tool will improve business, as long as it’s done astutely. All of what he said could be used across a whole spectrum of commercial and non-commercial organisations.
“I learned today about using Facebook to promote events and raise awareness of special projects. Rene Looper gave us so much great information on the basic mechanics of social media and how to promote/raise your own profile.”
The two case studies completing the programme neatly showed how one organisation used the many facets of social media to promote and encourage, and whilst the other one wanted to do the same, it hadn’t utilised it to best advantage.
“I am a non-user of social media, but I now feel that I can set up Facebook and Twitter. The actual hands on applications were most useful - seeing how others use Facebook etc”
After a good lunch with plenty of networking and discussion, one to one advice sessions proved popular with delegates.
All speakers inspired the delegates, and Rene Looper proved thought provoking and entertaining. A further demonstration day is planned for 2013 that will act as a training event for those wishing to understand Social Media specifics.