A website dedicated to helping country estates advertise their services to a worldwide audience
is paying dividends, according to Scottish Land & Estates members who are already using the service.
Launched in 2012, Rural Estates Online prides itself on showcasing the diverse services its country estate partners have to offer new clients. The website already attracts 60,000 page views a month from users in the UK, continental Europe and North America and is growing fast.
“Unlike some of our competitors, Rural Estates Online is able to promote all of the services on offer from an estate,” said Matthew Hale, Managing Director at Rural Estates.
“What has taken us by surprise is the number of people and enquiries from overseas looking for services from Scottish estates.”
Scottish Land & Estates member Simon Houison-Craufurd, from the Craufurdland Estate in South Ayrshire,said the website has reaped rewards for his business.
“We have received a considerable number of enquiries regarding both our fishery and weddings business since signing up with Rural Estates Online,” he said.
“Rural Estates Online has proved a great way to market our property and has generated new enquiries and bookings,” added Lavinia Turner, General Manager at Aldourie Castle and Estate near Inverness.
Not only promoting an estate’s diverse range of activities, Rural Estates Online can help an estate owner build a picture of what clients are looking for in the Scottish countryside.
It also gives the Policy Team at Scottish Land & Estates real-world evidence of the relevance of estates’businesses when negotiating with the Scottish Government.
Scottish Land & Estates partnered with Rural Estates Online in 2012 and is recommending its members take alook at the new service. “Get involved for the good of your own business and the collective benefit of Scottish Land & Estates,” said David Fyffe, Director of Scottish Land & Estates and owner of Fetternear Estate in Aberdeenshire.
“I am already using the service and have been very pleased with the results.” Estate owners go online and more members urged to sign up
To see what Rural Estates Online can do for your business, visit www.rural-estates.co.uk or call Matthew Hale on 0845 026 7915.