Scottish Natural Heritage has published a report which assesses the economic benefits and costs of Scotland's red deer. Main findings include:
- There are estimated to be between 360,000 and 400,000 red deer.
- Also, 200,000 to 350,000 roe deer, 25,000 sika and as many as 2,000 fallow.
- Deer stalking is thought to generate £105m-a-year for the UK economy with £70.4m of that money remaining in Scotland.
- Clients of sporting estates can expect to pay up to £500 to shoot a stag and £100 for a hind.
- It has also been estimated that a total of 2,520 jobs were associated with deer management.
The report also considers the impact to forestry, agriculture, ecotourism and regulations.