Scottish Land & Estates has joined VisitScotland’s Year of Natural Scotland Working Group. The Group aims to maximise the benefits to the tourism industry and the Scottish economy of the upcoming Year of Natural Scotland (2013). .
The meeting highlighted the wide range of free promotional opportunities available to Scottish Land & Estates’ members who have a tourism strand to the business. For example a key promotional element will be “Big 5” species, a list compiled by Scottish Natural Heritage which is to be announced by Enterprise, Energy and Tourism Minister, Fergus Ewing MSP shortly. Members that offer viewing opportunities for any of the Big 5 species will be able to capitalise on the publicity that this promotion will generate. And members can of course generate their own Big 5 list, if they disagree with SNH’s conclusions.
There will also be a major promotion encouraging Scotland’s city populations to escape to the countryside during April and a “days out” promotion at the Scottish school holidays start. September offers further opportunities to promote Scotland’s natural larder during Food and Drink fortnight (7-22 September).
VisitScotland is also co-ordinating a year long publicity and communications campaign for the Year of Natural Scotland, which again presents opportunities for individual businesses to put themselves in the spotlight. VisitScotland is for example looking for “naturally wild people”, wild journeys and opportunities to promote Scotland’s natural larder.
Anne Gray at Head Office is Scottish Land & Estates’ Year of Natural Scotland contact. Contact Anne if you wish to discuss any of the above opportunities.