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Stage set for a taste of success

Scottish food and drink producers have received a £1 million boost to ensure they are ready to make 2014 an unforgettable year for Scottish food and drink.

Rural Affairs Secretary Richard Lochhead told producers they must ensure that they are ready to reap the rewards offered by the Commonwealth Games, Ryder Cup and Year of Homecoming in 2014.

The cash supports the delivery of the Food and Drink 2014 Action Plan which is designed to make sure producers and businesses are ready to grasp the opportunities these events offer and ensure Scotland plays its part on the world stage as a Land of Food and Drink.

The funds will be used to support work around:

Building the capability of Scottish food and drink companies to exploit market opportunities from 2014 Promoting Scotland as a Land of Food and Drink in the run up to and during 2014 Read more… http://www.scotland.gov.uk/News/Releases/2012/09/action-plan-funds05092012

Food & Drink Strategic Masterplan – Roadmap to 2014 Executive Summary http://www.scottish-enterprise.presscentre.com/imagelibrary/downloadMedia.ashx?MediaDetailsID=980

 

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