A new demonstration day to help landowners break into the events market is to use the Wickerman Festival as its inspiration.
The Festival Fever demonstration day, organised by Scottish Land & Estates, will feature leading lights in the Scottish events field and take place at the home of the Wickerman Festival itself, at East Kirkcarswell, Dundrennan in Dumfries & Galloway on Thursday 12 July.
The event will discuss the essential steps in choosing and implementing a new event initiative, making it a success and using it to bolster business income. A range of excellent speakers, all of whom have had input into a wide range of different festivals, will speak on the day.
Jamie Gilroy, the founder of the Wickerman Festival, which is now in its eleventh successful year, will chair and host the event, and give attendees an opportunity to see how a significant festival is planned and delivered.
Other established speakers include Frances Sutton of Garron Communications, Press Manager of three of Edinburgh’s 12 major Festivals – The Edinburgh International Book Festival, the Edinburgh International Science Festival and Edinburgh’s Hogmanay. Ian Barr of Dumfries & Galloway Council, who himself has vast experience of event organisation will discuss how Scottish local authorities can assist with organising and promotion. Catherine Erskine of Cambo Estate who runs the Cambo Snowdrop Festival and Leah Black of Spring Fling which is now in its 10th year in Dumfries & Galloway and is one of the most successful arts and crafts open studio events in Scotland will also lend their advice.
Organising the event, Pat Somerville of Scottish Land & Estates explained more:
“Festivals can be very profitable and are fantastic for the local economy and give the whole area a boost. In 2010, EventScotland conducted an economic impact study which found the festival’s overall impact to be over £2million. Its success keeps growing, as it has expanded to accommodate hundreds more music fans in 2012.
“Whether you are looking to run a festival catering for 10s, 100s or 1000s of people, this demonstration day should help you evaluate, plan and deliver a successful event. Festivals are great fun to take part in and hugely rewarding to arrange, while providing an excellent source of additional revenue for an existing rural business with the right organisation.
“We will look closely at real life case studies presented by a selection of excellent speakers, the unique services they offer and how they have pursued the festival dream – be it music, books, flowers or beer. We’re delighted to have secured Jamie Gilroy and other high profile speakers for this event. This as well as the atmosphere of the location is sure to inspire.”
The event begins at 9.30am, opening with registration and refreshments, and will finish at around 3.00pm following an optional site visit.
To register attendance please contact Joyce Karch at Scottish Land & Estates on 0131 653 5400.