Rural landowners and tourism stakeholders will come together next month to discuss expanding country sports tourism, an industry worth over £240million per year to the Scottish economy.
The event, sponsored by Bell Ingram, will be held at Finzean, Royal Deeside, Aberdeenshire on Tuesday 15 May. Organising the event, Pat Somerville of Scottish Land & Estates explained more:
“This event will allow new and existing businesses in the country sports tourism field to learn from the experts about how to create or enhance their offering. Country sports like grouse shooting, fly fishing and deerstalking help sell Scotland to the world, bring in many visitors and contribute over £240million to the national economy.
“Over the next three years there are an enormous number of opportunities to promote Scotland, including the Year of Creative Scotland, the release this summer of Disney-Pixar’s Scottish Film Brave, the Year of Homecoming, the Ryder Cup and the 2014 Commonwealth Games. There is also a government campaign to showcase Scotland’s natural beauty and landscapes in 2013. Sporting estates can work with other agencies to ensure that the industry is in the best possible position to make the most of the upcoming major tourism events and milestones.
“With a bit of fine tuning in this area will we ensure that Scottish tourism continues to thrive. We would strongly encourage anyone with an interest in developing their business around country sports to come along to this event and find out more.”
Recent statics show that Scotland’s tourism industry is continuing to grow as the number of overnight visitors rose by 9% in 2011 according to the latest figures. The domestic “staycation” market continued to perform well with a 10% increase in visits to Scotland from within Great Britain, and a 20% rise in the amount domestic visitors spend.
Speakers at this event will include Victoria Brooks of The Scottish Country Sports Tourism Group who will discuss the popular "Excellence in Country Sports Customer Care" course currently being run across Scotland for keepers, stalkers and ghillies and the benefits of working with the SCSTG. Charlotte Gilfillan of events sponsor Bell Ingram will present on her firm’s sporting lets service which manages country sports tourism enterprises on behalf of landowners. Charlotte will focus on how a web-based approach including partnerships with other service providers is working wonders for her clients. Andrew Bradford of Kincardine Estate will outline how they approach customer care and why it works for them, with a look at their new fishing hut, ready for the 2012 season. Susan Reid of Estate Life will offer ideas on how to make the overall customer experience the vital lynchpin in rendering the client visit unforgettable, ensuring return bookings and word of mouth referrals.
The event begins at 9.30am, opening with registration and refreshments, and will finish at around 3.00pm following an optional site visit.
To register attendance please contact Joyce Karch at Scottish Land & Estates on 0131 653 5400.